Master Brand Strategy & Elevate Your Design Business
Discover the Ultimate Workbook to Define, Design, and Deliver High-Value Brands
What is the STRATEGIC BRAND PLANNER?
The Strategic Brand Planner is a comprehensive workbook designed to help ambitious creatives like you build a six-figure business by mastering the art of brand strategy. Whether you're just starting out or looking to level up, this planner will guide you through every step of defining your client’s brand, elevating your design work, and increasing your pricing by delivering unmatched value.
TWO WAYS TO BUY
Fillable PDF:
Ready to use immediately. Perfect for quick implementation without customization. Duplicate for each client.
Fillable PDF + InDesign Template:
Customize the planner with your branding to share with your clients. Footers are created on pages for easy editing.
Struggling to charge what you're worth?
Want to streamline your brand strategy process?
The Strategic Brand Planner offers a step-by-step guide to help you create premium brand identities for your clients, increase your pricing, and stand out in the creative market.
Benefits of the Planner:
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Define and Build a Cohesive Brand Strategy: Guide your clients through the brand discovery process.
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Streamline Your Workflow: Implement systems to keep your projects organized and efficient.
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Increase Your Pricing: Gain the confidence and structure to charge what you’re worth.
Inside the Strategic Brand Planner, you'll find:
Onboarding Checklists: Make sure you are organized and have all you need from the get-go, time is money and efficiency is key. You will also set the tone by being the expert.
Brand Discovery: Uncover your client's true brand identity with targeted exercises.
Client Strategy: Develop a roadmap that aligns with their business goals.
Personal Branding: Understand your clients' personality and likes to help shine through for more of an impact in the branding design process.
Crafting Your Brand Visuals: The fun part... Naming, Visual mood boards, Psychology of color, fonts and design style. All the things to help you build an elevated brand and charge more!
BONUS Calendars: To map out your project timeline to make sure you hit all our deadlines.
Choose Your Planner Version
Option 1:
Fillable PDF
The fillable PDF version of the Strategic Brand Planner is perfect for creatives who want a fast, practical solution. This ready-to-use version allows you to dive straight into brand strategy without the need for customization.
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Features:
- Immediate access and easy-to-use format.
- Step-by-step sections to guide you through brand discovery and pricing.
- No design software needed – just fill it in and get to work!
$97
(Regular price: $147)
Option 2: InDesign Template + Fillable PDF
Upgrade to the InDesign Template version and fully customize the Strategic Brand Planner to reflect your brand’s style. This option is ideal for designers who want a polished, professional product that aligns with their own or client's branding.
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Features:
- Full customization using Adobe InDesign – change fonts, colors, and layouts.
- Add your branding for a fully personalized client presentation.
- Includes the fillable PDF for reference and easy implementation
$297
(Regular price: $497)
Turn Your Design Skills into
a Profitable Six-Figure Business
Upgrade to The Profitable Brand Designer Success Program
Want to scale your design business to six figures and beyond? The Profitable Brand Designer course offers advanced strategies for attracting high-end clients, packaging your services, and growing a successful creative business.
What You’ll Learn:
- How to attract high-paying clients who value your work.
- The exact strategies and systems top designers use to charge $10K+ for branding projects.
- Proven processes for running a streamlined, profitable design business.
Hey there,
I’m Kim Russo, the Founder, CEO, and Lead Designer at On Brand Designs. Over the years, I’ve learned that starting a design project with the right strategy and a solid plan can make all the difference. That’s why I created this workbook—to help you stay on track and ensure that your design projects not only meet expectations but exceed them in every way.
My journey started in the bustling world of NYC, where I worked for top packaging design agencies after graduating from the Fashion Institute of Technology. But in 2018, I felt the pull to create something more personal, something that would allow me to make a bigger impact on a smaller scale. That’s when I founded On Brand Designs. Since then, I’ve moved to the charming city of Charleston, SC, and have been fully immersed in growing my business and helping others do the same.
Creating this workbook was inspired by my own experiences—learning that with the right mindset, strategies, and tools, you can transform your design business from just a job into a thriving, profitable enterprise. This guide is designed to be your go-to resource, helping you focus on the essentials before diving into your next big project.
I’ve spent years refining my approach, not only through my work with clients but also by teaching other creatives how to level up from freelancer to entrepreneur with my course, ‘The Profitable Brand Designer.’ Now, I’m sharing the very strategies that have helped me succeed, hoping they will do the same for you.
So, grab your favorite beverage, find a cozy spot, and let’s get started. This is more than just a workbook—it’s a step toward creating a design business that you truly love. Ready to make an impact? Let’s do this together!
Limited-Time Offer
Ready to transform your creative business?
For a limited time, get the Strategic Brand Planner at special launch prices.
Choose the version that works best for you,
and don't miss out on these incredible savings.
1️⃣
Fillable PDF Only:
$97
(Regular price: $197)
2️⃣
InDesign Template + Fillable PDF:
$297
(Regular price: $497)
3️⃣
Ultimate Growth Package:
(InDesign Template+ Fillable PDF + Profitable Brand Designer)
*$1,497
(Regular price: $1,997)
*upgrade at checkout
Join thousands of creatives who have transformed their businesses with the Strategic Brand Method.
"Simplified My Client Strategy and Boosted My Pricing"
"The Strategic Brand Planner completely transformed the way I approach branding projects. It gave me a clear structure to guide my clients through the brand discovery process. I used to struggle with explaining my value, but now I have a tool that shows clients exactly what they’re getting—and I’ve been able to raise my prices by 30% as a result!"
— Jessica R., Freelance Designer
"Professional and Polished Deliverables Every Time"
— Sarah P., Branding Specialist
"This planner has been a game-changer for my business. I used the customizable InDesign template to create a fully branded version of the planner for my clients. It’s not just a workbook—it’s a professional tool that showcases my expertise and adds real value to my services. My clients are blown away, and I’ve been able to secure more long-term contracts."
"Streamlined My Process and Attracted Better Clients"
"Before using the Strategic Brand Planner, I often felt overwhelmed managing multiple projects and communicating brand strategy effectively. The planner has helped me streamline my entire process, from brand discovery to final presentations. Now, I’m attracting clients who appreciate the value I bring, and I’ve cut down project timelines by half!"
— Mike L., Creative Entrepreneur
Got Questions?
What is the Strategic Brand Planner?
The Strategic Brand Planner is a comprehensive workbook designed to help creatives define, build, and elevate their client’s brand. It guides you through key stages like brand discovery, strategy development, visual identity, and pricing, giving you the tools to deliver high-value branding services to your clients.
What’s the difference between the Fillable PDF and the InDesign Template?
The Fillable PDF is ready to use immediately, allowing you to fill in your branding strategies for clients without the need for customization. The InDesign Template allows full customization—you can adjust fonts, colors, layouts, and even add your branding. It also includes the fillable PDF for easy use.
Can I customize the planner?
Yes! If you purchase the InDesign Template version, you can fully customize the planner to match your or your client's branding. You can edit the design elements like colors, fonts, and logos, making it a professional tool for client presentations.
Do I need any special software to use the planner?
The Fillable PDF can be used on any device with a standard PDF viewer, such as Adobe Reader. The InDesign Template requires Adobe InDesign to make full use of the customization features.
How will this planner help me increase my pricing?
The Strategic Brand Planner helps you deliver a structured, premium branding experience, making it easier to showcase your value to clients. With polished, professional deliverables and a clear strategy framework, you’ll have the confidence to increase your pricing and offer higher-value services.
Who is this planner for?
The Strategic Brand Planner is perfect for freelance designers, branding specialists, and creative entrepreneurs looking to streamline their branding process, attract better clients, and increase their pricing. Whether you're just starting your business or looking to scale, this planner provides a clear roadmap to building strong brand strategies.
How is the Strategic Brand Planner different from other branding tools?
The Strategic Brand Planner stands out by combining strategic brand development with practical implementation. Unlike other tools that may focus only on visuals or design elements, this planner provides a full framework for discovering, refining, and executing comprehensive brand strategies that align with your client’s business goals, helping you deliver more value and grow your creative business.
How quickly can I start using the planner?
You’ll receive instant access to download the planner after purchase. Whether you choose the Fillable PDF or the InDesign Template, you can start using the planner immediately to streamline your client’s brand strategy.
Can I use the planner for multiple clients?
Absolutely! The Strategic Brand Planner is designed for repeated use, allowing you to streamline your process and provide a consistent, high-quality branding experience for all of your clients.
Is there a refund policy?
Due to the digital nature of the Strategic Brand Planner and the fact that you receive immediate access to the files, we do not offer refunds. Once purchased, you can use the planner for your business indefinitely, including for multiple clients, which gives it lasting value.
Unlock High-Paying Clients and Scale Your Design Business with Confidence
3 Ways to Build A Thriving Creative Business: Charge What You're Worth with Proven Strategies
OPTION THREE
INDESIGN TEMPLATE + FILLABLE PDF + THE PROFITABLE BRAND DESIGNER
(UPGRADE AT CHECKOUT)
$1,497 (Normally $1,997)
Still have some questions?
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The Profitable Brand Designer. All Rights Reserved.